Digital marketing course syllabus 2023-24

Welcome to our comprehensive digital marketing course syllabus for the academic year 2023-24.

In this cutting-edge course, we will explore the dynamic world of digital marketing, equipping you with the knowledge and skills needed to thrive in the ever-evolving online landscape.

Our syllabus is meticulously designed to provide you with a competitive edge, combining industry insights, hands-on practice, and the latest trends in the digital realm.

DIGITAL MARKETING TRAINING

1. Digital Marketing and SEO Basics

2. What is Digital Marketing?

3. Factors to measure advertising performance

4. Digital marketing channels (SEO, SEM and SMM)

5. How the search engine works?

6. Google Search Architecture

7. Ranking methodology

8. Understanding the SERP and Search Operators

9. Search algorithm updates

10. Panda, Penguin, Humming Bird update

11. Latest search updates and predictions

Google Webmaster Tools

1. Adding site and verification

2. Setting Geo target location

3. Search queries analysis

4. Filtering search queries

5. External Links report

6. Crawls stats and Errors

7. Sitemaps

8. Robots.txt and Links Removal

9. HTML Suggestions

10. Url parameters (Dynamic Sites only)

Keywords Research and Analysis

1. Introduction to Keyword Research

2. Business analysis process

3. Practical case study

4. Types of Keywords

5. Keyword Research Methodology

6. Keywords Analysis Tools

7. Keyword generation ideas

8. Competition Analysis

9. Finalizing the Keywords List

WordPress CMS with HTML/CSS Basics

1. HTML Basics

2. CSS Basics

Digital Marketing Course Module

• Website Creation

• CPanel Tutorial

• WordPress set up

• SSL installation

• SEO Set up

• Google Analytics set up

• Google & Bing Webmaster Tools set up

• Google Adsense set up

• Keyword Research

• SEO Content Planning & Creation

• Landing page creation for lead generation

• Running Ads on Facebook, Instagram, Messenger, Twitter, Linkedin

• Search Engine Ad creation using Google AdWords

• YouTube Ad creation

• Affiliate Marketing

• Email Marketing

• E-commerce website creation

• Graphic Design

• Video Editing

• Doubt clearance sessions (5 classes)

1 comment:

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